مشخصات کتاب
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Robert Kent
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2014
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انگلیسی
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22175
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937
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0
Magento Search Engine Optimization
Chapter 1: Preparing and Configuring Your Magento Website 7
Focusing on your keywords 8
The role of the home page 10
Structuring our categories for better optimization 11
Optimizing our CMS pages 13
Optimizing our titles, content, and meta information 13
Adjusting our Magento configuration for SEO 16
Default <head> settings 19
XML sitemap 22
Google Analytics 25
Summary 27
Chapter 2: Product and Category Page Optimization 29
Optimizing titles and descriptions for the SERPs 30
Adjusting our category titles and descriptions 33
Adjusting our product titles and descriptions 34
Optimizing our URL keys 36
Layout and content considerations 37
Category page layout 37
Product page layout 39
Optimizing our headings 40
Optimizing product and category descriptions 41
Additional tips for content 44
Optimizing images and selling your product 44
Implementing schema (rich snippets) 46
Adding the schema.org markup to our templates 48
Implementing social sharing for products 51
Summary 52
Choosing the right domain structure for multiregional websites 54
Store-specific configuration 57
Translating URL keys 58
Translating template content 58
Avoiding duplicate content when translating pages 59
Summary 62
Chapter 4: Template/Design Adjustments for SEO and CRO 63
Organizing our heading structure 64
Changing our heading structure on the home, category, and product pages 64
Integrating the breadcrumb and organization schema 67
Adding schema to our breadcrumbs 67
Adding rel=next/prev to our category pagination 69
Adding reviews directly onto our product pages 70
Removing unwanted blocks from the checkout 72
Summary 74
Chapter 5: Speeding Up Your Magento Website 75
SEO benefits of a fast Magento website 75
Magento configuration settings to increase speed 76
.htaccess modifications 78
Server-side performance and scalability 80
Online tools to test performance 81
Mage Speed Test 82
Pingdom Website Speed Test 82
Google Page Speed Insights 83
Summary 83
Chapter 6: Analyzing and Tracking Your Visitors 85
An overview of e-commerce analytics reports 86
Adding secondary dimensions and advanced filters 88
Advanced segments 89
Understanding Multi-Channel Funnels 89
Assisted conversions 90
Top conversion paths 90
Adding events to track phone number clicks 91
Universal Analytics 92
Implementing and analyzing content experiments 93
Summary 94
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