Drupal Search Engine Optimization

What is SEO? 5
SEO terminology 8
.htaccess 9
301 redirect (also known as Permanent Redirect) 9
302 redirect (also known as Temporary Redirect or Found) 9
404 error (also known as Page Not Found) 9
AdSense 10
AdWords 10
Alexa Rank 10
Alt attribute 10
Anchor 10
Back link (also known as an "inbound link") 10
Bing Webmaster 11
Black hat 11
Bot (also known as Robot, Spider, or Crawler) 11
Canonical URLs 11
Cloaking 11
Crawl depth 11
Deep link 11
Doorway page (also known as a "gateway page") 12
Duplicate content penalty 12
Google Webmaster 12
Internal link density 12
KEI 12
Keyphrase density (also known as "keyword density") 13
Keyword (or Keyphrase) 13

Keyphrase stuffing 13
Landing page 13
Link building 13
Link farm 13
Link text (also known as "anchor text") 14
Long tail 14
Meta tags 14
MozRank 14
nofollow 14
Organic rank 14
Outbound link 14
PageRank 15
PPC 15
Reciprocal link 15
Redirect 15
Robots.txt 15
SEF URLs 15
SEM 16
SEOMoz 16
SERP 16
SMO 16
Splash page 16
Stop word 16
Title attribute 16
White hat 17
XML sitemap 17
How search engines assess sites? 17
Summary 20
Chapter 2: Configuring Drupal's SEO Options 21
Configuring Site Details 21
Setting the site name 22
Setting the slogan 23
Creating custom error pages 24
Setting up search engine friendly URLs 26
Enabling Clean URLs 27
Enabling the Path module 29
Writing Custom URL aliases 29
Setting up taxonomy and tagging 30
Configuring your site's RSS feeds 33
Summary 36

Chapter 3: Useful Extensions to Enhance SEO 37
Finding SEO modules 38
Top SEO modules for Drupal 38
Drupal SEO Tools 39
Facebook social plugins integration 39
Global Redirect 40
Meta tags 40
Page Title 40
Pathauto 40
Search 404 41
SEO Checklist 41
SEO UI 41
SEO Watcher 42
SexyBookmarks 42
TagClouds 43
XML sitemap 43
Installing and configuring common SEO modules 43
Enhancing SEF URLs 44
Implementing metadata management 46
Improving Title Tag management 47
Setting up Canonical URLs 48
Setting up your XML sitemap 50
Providing social bookmarking 51
Summary 53
Chapter 4: Getting Ready for Launch 55
Determining your SEO strategy 55
Identifying keywords and phrases 56
Assessing keyword effectiveness 62
Tapping into the power of stemming and variants 65
Content strategies for enhancing search engine ranking 66
Managing metadata 69
Setting up third-party services that can assist with SEO 71
Getting started with Google Analytics 71
Working with Google Webmaster Tools 72
Working with Bing Webmaster Tools 74
Summary 75
Chapter 5: Managing SEO on a Live Site 77
Link building 77
Identifying quality link partners 79
Managing a link marketing campaign 81