THE PRINCIPLES OF BEAUTIFUL WEB DESIGN

نویسنده :JASON BEAIRD

Preface. viii
Chapter 1 Layout and Composition. 1
The.Design.Process. 2
Defining.Good.Design. 4
Web.Page.Anatomy. 7
Grid.Theory. 9
Balance. 12
Unity. 16
Emphasis. 18
Bread-and-butter.Layouts. 22
Getting.Inspired. 25
Fresh.Trends . 26
Resizing:.Fixed.Width.vs .Liquid.Width. 28
Screen.Resolution. 30
Application:.Florida.Country.Tile. 32
Chapter 2 Color. 38
The.Psychology.of.Color. 38
Color.Temperature. 44
Color.Value. 44
Color.Theory.101 . 45
Red,.Yellow,.and.Blue.or.CMYK?. 47
The.Scheme.of.Things. 49
Creating.a.Palette. 59
Application:.the.Color.of.Tile. 62

Chapter 3 Texture. 67
Points. 68
Line . 69
Shape. 70
Volume.and.Depth. 75
Pattern. 78
Building.Texture. 84
Application:.Grouting.and.Setting. 91
Chapter 4 Typography. 98
Taking.Type.to.the.Web. 100
Anatomy.of.a.Letterform . 104
Text.Spacing. 106
Text.Alignment. 108
Typeface.Distinctions. 110
Finding.Fonts . 119
Choosing.the.Right.Fonts. 120
Application:.Tile.Typography. 125
Chapter 5 Imagery. 129
What.to.Look.For. 130
Legitimate.Image.Sources. 132
How.Not.to.Impress. 138
Creative.Cropping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140
Photoshop.Adjustments . 143
File.Formats.and.Resolutions . 148
Borders.and.Edge.Treatments. 149
Application:.Polishing.off.Florida.Country.Tile. 159
Finding.Inspiration.(or.Don’t.Always.Follow.the.Crowd). 162